Sneak Peek at our new Emergency Exit Planning Course!
DEAR ADVISORS,
Sometimes the most important questions are the hardest ones to ask, so I have a challenging one for you. What would happen to your business if you were to get hit by the proverbial bus today? Would your family and clients be taken care of? I have seen first hand what happens when an emergency Continuity Plan is not properly put in place, and I wouldn’t wish that on anyone! That's why my team and I have been working so hard to launch an online Continuity Course specially for financial advisory firms!
Below, I'll give you an insider's tour of five questions this course answers so you can rest easier at night knowing your firm and family are covered in the event of an emergency! We’re also doing a live webinar this Thursday on this very topic! There are only 100 spots available, so register today using this link!
How do I find the right Continuity Partner? In our course, we walk you through when and how to find the ideal Continuity Partner with a personal, business, and financial fit that is right for you. We want this process to be as easy as possible for you, so we have included email templates, meeting agendas, technology comparison spreadsheets ...etc. You need it? We've got it. There are so many unknown issues if you can't work for a while, or indefinitely, due to an emergency situation. Your Continuity Partner shouldn’t be one of those unknowns. Getting the right Continuity Partner in place gives you and your clients peace of mind.
Business Valuations: What are they for? A business valuation provides a range of values, and a baseline for your business. Your valuation is included in our Continuity Course, so you can negotiate the deal terms with your Continuity Partner. In our course, we will walk you through setting up your Truelytics account, entering your firm's data, and choosing the right valuation method for your firm. Not only will you get a calculated eValuation report, but we walk you through how to identify key performance indicators to use in practice management! Win, win!
What do I include in a Written Continuity Plan? In the second half of our course, we walk you through the building blocks of a good written Continuity Plan. We've partnered with Chris Stanley at Beach Street to provide you with legal templates. We teach your how to structure your deal terms so that your family is taken care of. We also include checklists for coordinating your Continuity Plan with your firm's legal documents and your personal estate plan. We want your advisory firm and your family secure, even in your absence!
How does my team implement my Continuity Plan when it needs to be triggered? So, you've got a plan, but does your Continuity Partner and team know how to execute it to run the business on your behalf? That's where your TrueContinuity account (included in our course) comes into play! We walk you through setting up your emergencv contacts, loading your documents and technology stack, and we provide a customizable Hit-by-the-Bus Workflow with steps that can be loaded directly in your CRM. In the event your Continuity Plan is triggered, your Continuity Partner has everything they need to serve your clients well!
How do I share my Continuity Plan with my team and clients? Isn't that awkward? It may seem counter-intuitive to talk about your Continuity Plan, but being open about it builds trust with your team and your clients! It can be a personal and emotional subject, so we include examples of how to share about your plan with your team, letter templates for sharing with your clients, and an annual meeting agenda template for your Continuity Partner. Upon completing the course, you will also receive a beautiful certificate of completion, which is also a great conversation starter!
My favorite thing about the course is being there to answer your questions along the way! We provide a community forum, and open office hours every Friday where you can ask me anything! The course is live starting today, and we wanted you, our subscribers, to be the first to know! Check it out here, and email me with any questions! We are passionate about your Continuity Plan and want to make sure you have everything your need to secure the future of your family and financial advisory firm!
Warm regards,
Brooklyn
P.S.
At Ellevate Advisors, we believe that advisors deserve to retire too. What does that look like for you, your family, and your business? Let’s figure it out together! Check out our services here, our new products page here, or get to know me on my bio here!